Chapter 2: Strategeic Planning for Competitive Advantage.

Def Jam recording have built relationships with radio station.To be the first to have a Def Jam artists radio single first and for they promote their albums and tours on the air.The label has twitter to keep up the fans updated and fans can reply to the label on what they like or don't like.Each artist has their on twitter to reply to their fans and keep them updated on what they are doing.Also Facebook is used build the labels image up on the social network and each artist has their own page and post up topics, news picture,music,etc.



                             The Def jam website has each artist own page, news on what the label is doing or sell the artists album on the site with iTunes.They have a photo gallery for the fans favorite artist, a television channel that shows the behind the scene on the label or artist so the fans can be more in touch the culture of Def Jam.A  fan can have a  membership to the def jam website , they also post up tour dates and artist past albums.The Label has built relations with ticket outlets to promote their  artist tour date and buy tickets. Ticket outlets like Ticketmaster,ticket web,live nation,etc.Television networks like B.e.t. , MTV, vh1, fuse, Def jam has worked with over the years has  great business relations  so their artist musics video's are premiere their first   and special performance are aired there first, in return they promote their artist albums or use their songs for their shows.

Breif History

Def Jam was created by Rick Rubin in his dorm room in Weinstein Hall at New York University^[1] and its first release was a single by his punk-rock group Hose. Russell Simmons joined Rubin shortly after they were introduced to each other by Vincent Gallo.^[2] The first single released with a Def Jam Recordings logo was T La Rock & Jazzy Jay's "It's Yours." The first releases with Def Jam Recordings catalog numbers were LL Cool J's "I Need a Beat" and the Beastie Boys' "Rock Hard," both in 1984. The singles sold well, eventually leading to a distribution deal with CBS Records (which would later become Sony Music Entertainment) through Columbia Records the following year. This created a short-lived subsidiary label called OBR Records, catered toward R&B artists — the first artist signed to that imprint was Oran "Juice" Jones, who enjoyed success with his hit single "The Rain". Def Jam also signed its first and only thrash metal band, Slayer, in 1986, and the band's debut album was one of only two Def Jam releases to be distributed through Geffen Records, as opposed to Columbia. As the decade drew to a close, the label signed Public Enemy, whose controversial lyrical content garnered the company both critical acclaim and disdain. Lyor Cohen became president of Def Jam in 1988, after winning a power struggle with Rubin, who would shortly thereafter leave the company to form Def American Recordings (now known as American Recordings). Rubin would take Slayer with him to Def American in its initial stages.

Mission Statement

Def Jam recordings  has the  top recording artist of hip-hop music to provide the hip-hop culture the best quality of music.